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Showing posts with label freelancing. Show all posts
Showing posts with label freelancing. Show all posts

Tuesday, June 14, 2016

You Did The Work But Lost The Contract! Now What? Solopreneur Must Have And A Personal Rant!




It's been a short while since my last post and of course it was inspired by this Freelancer, Soloprenuer and Small Business life that teaches you lessons on a daily basis.  Today I will share just one tip to varying degrees as well as rant on a bit about my recent experience.

I have often posted on how Freelancers can be undervalued and the truth is that no matter what niche or specialty I happen to be working with or in, I continue to grow as a result of  my experiences.  One topic that I can't recall covering in this blog is "Contracts".  Perhaps I did and you can simply gloss over this post, if I haven't or you have not read any previous posts, you'll want to stay-tuned and read this one.

Contracts Are A Must Have

So let us get right to it. Whether you are a Freelance Web Designer or Music Producer, Virtual Services Provider or any other provider, having a contract between yourself and your client is an absolute must. Whether it is enforceable is completely up to your jurisdiction  however, it can only help you. The fact is that many of us have begun or continued to work for a client whom has either not made a deposit or has not fulfilled their payment obligations, it's just a given when you're running a small business or a one-woman (one-man) show and it's bound to have happened or to eventually happen. Save yourself the trouble of unpaid work and grab yourself a contract at the door.  Some clients may tend to get offended at the request for a contract however, if my experience serves me correctly, those are specifically the clients that are likely not to pay or fulfill payment terms. At the worst, this will help you weed out the serious paying client versus those that are shopping around.

A Friend Of  A Friend? Yes, A Contract Is Still Absolutely Necessary!


I have had the misfortune of falling into this gap at least twice and in fact, I just recently discovered that I have completed hours of free work, only to find that the client went ahead and contracted elsewhere to have the work completed.  I completed over 30 hours of work on a website, of which the only hold-up, was that the client needed to give me additional information and now I have nothing to show for it. After several emails and commitments to provide me with some of the most basic items needed in order to complete the site and tie it all together, I didn't so much as get an email back. Needless to say, this client now has an unfinished website, albeit a website nonetheless that was created by another provider. Meanwhile, I am stuck with hours of unpaid work and a domain that I purchased in order to host the website template on as I had never even gotten the login information for the client's hosting account (not very bright on my part).  

I was astonished as I had only been told that the client was pulling the balance of pictures and funds together and after a while had passed, I just assumed that the client ran on hard times and needed to gather themselves. Whatever the real story is, the fact of the matter is that I did a ton of work for which payment was and is still unaccounted for. Of course, this work will end up on my write-off pile because, lets face it, I don't have the time or energy to even bother questioning this client as communication wasn't ideal from the onset. If I am being honest, I had to laugh because had the client and I not had a mutual friend in-common, I would definitely not have been in this situation.  

To add insult to injury I am a female as was the client and I remember thinking "so much for girl power". We are here to build each other up, regardless of gender but it's truly the "wrong end of the stick" when women in business do not respect each other's gifts and talents. Without the mutual friend, under normal circumstances I would have had a signed contract and a deposit. The lesson learned with this client is that I will ensure that all clients, whether referrals from a friend or not, will have to sign a contract for my services. No matter how nice they are or how much I actually like the person and their work, I can't afford to do free work, nobody can and no one should be expected to. It's a matter of principle, class and professionalism and it's our jobs as Solopreneur's to enforce that which will ultimately benefit us in a positive way.

Moving On, Where Can You Find Contracts?

You can find Contract Making software quickly and easily online, there is no excuse in this day and age not to be able to locate this information online. Google is a hell of a business partner and you can literally find anything online or at least the instructions to anything online.  Here are three links for Contract Making software online:

FreelancersUnion I am a member and LOVE their resources page
LegalContract (great for Independent Contractors)
TidyForms (They have multiple types, I would use "Service Contracts" and edit.

What To Do When You've Lost The Contract

If you're experiencing the same situation that I just found myself and did not have a contract, I would suggest contacting the client and exhausting every avenue of communication. Call them, send a fax, send an email and send a letter. If all of that fails, contact a local attorney.  Depending on the amount owed, you might not want to expend additional finances or resources to hire a lawyer so play it by ear. In most cases a lawyer will charge you a few bucks to send a collection letter on your behalf. If that still doesn't work, head to small claims court. There are many ways to communicate non-payment to a client. In the story that I shared above, I will not be taking any action however, it will re-enforce my absolute desire to apply Contract terms to every preceding client and rest assured that future non-paying clients (if I am so unfortunate) will receive all of the above.

There You Have It

There you have it, my personal story along with a tid-bit or two on the necessity for a Contract and where to easily find one. Let's make sure that we put these to good use and end 2016 with a bang. Let us not be taken advantage of whether purposeful or by circumstance. At the end of the day, non-paying clients are a dime a dozen and are plentiful, by enforcing our own contracts we will have a higher success rate and be able to at least attempt to hold parties accountable. A lot of our business as Soloprenuers and Freelancers or Small Businesses comes from word of mouth however, that doesn't mean that ever referral is a solid candidate to do business with and or for. Contracts to the moon and back.

Til Next Time,

Casey





Wednesday, October 14, 2015

Four free and low-cost tools for Start Ups that you need now!




Deciding to launch a product or service can be a costly endeavor; these days you need to pre-launch before you actually launch, and in order to be successful you need to launch on multiple platforms and keep that momentum going each day to stay relevant. So let's talk about some free and low cost tools that Start-ups, Small Businesses and Solopreneurs can use to get a kick-start and light that fire under your entrepreneurial belly.

Social Media Marketing

I've covered this topic at various points but Social Media is the single most important platform needed to propel and sustain your business name, popularity and image. So what's my recommendation?


Hootsuite: This platform offers a free trial and costs just $14.99 for a basic account that's still a powerful Social Media Management experience. It's easy to learn, market and post all from their simple dashboard.  The basic subscription, while limited in comparison to the paid subscription, will do just fine for a start-up.

Cool Features 

  • You can pre-schedule messages across all platforms or opt to schedule your posts individually.
  • Auto-Scheduler or Manual Scheduling: to use the Hootsuite recommended scheduling times, you can simply click on "auto".
  • Bulk Post uploading via an excel doc (or google excel).
  • Bulk Post downloading to help you keep track of repetitive content or reuse successful content.
  • Suggestion option: allows you to create posts and schedule posts via their suggestion module.
  • Chrome Hootlet extension: brows articles, websites and content online that you can easily share by clicking on the hootlet extension.

Email Marketing

Email marketing, while often overlooked is one of the greatest tools to help you build your consumer base and contact list, engage with customers, send newsletters and so much more. There are various Email Marketing platforms available however, let me show you an option that you can easily use to get started at zero cost. Before setting up your Email Marketing account, make sure that you have something beneficial to offer your audience. Be sure to start using and implementing your business blog, this is a wonderful tool that you can use when initiating Email Marketing. You'll want to include product or service launch dates, special offers, free tools, trial services, etc., you get the point. The more personalized your business blog, the better, consumers want to be able to relate to you on a personal basis. Do that and you can arguably create consumer brand ambassadors. Be sure to put some thought in those headings as they will be the first thing a recipient will see and based on how interesting that subject line is, your emails may or may not get the attention that you seek.

MailChimp: This platforms offers a free subscription option that is extremely functional for a Start-up or Solopreneur. As you immerse yourself in launching your business and cultivating your product or service; it's possible that during the first year or two, you're subscriber-ship or contact-list will number under 2000. That's perfect for the Forever Free subscription option that MailChimp offers. You'll have the capacity of sending 12,000 emails per month completely and absolutely free. This is not a trial that expires and you don't need a credit card to register, how awesome is that? 

Cool Features

  •  MailChimp’s built-in signup forms are very easy to customize and share with your audience. You can also create forms as well as collect subscribers on popular platforms like Facebook, Twitter, and WordPress. 
  • Free Templates: Pick any free template or use their drag-and-drop email designer to create professional newsletters that match your brand. MailChimp’s responsive email templates make your newsletters look great on mobile devices, too.
  • Full Free reporting and data: this will come in handy and let you know what emails are getting opened and shared and which are not. This will help you streamline what your audience is looking for and wants more of.

Accounting, Billing and Invoicing

Let's be honest, you're not launching a Start-up in order to provide free products or services and as is often the case for Solopreneurs and Small Business that are Service oriented, it can be hard to collect what's owed and keep track of payables and receivables. Let's not start leaking funds from all joints, it's important to be prepared with an organized system at the inception of your launch. If you've already launched, there's no time like the present to get organized and ensure speedy payments for your services. After some research, I found a free platform that I believe will be useful for you to keep track of monies owed and payments made. Let's get to it then!!

Tradeshift: TS is a cloud  based invoicing and payment platform. The software is completely free, you can get setup in just minutes and send invoices online at any time. 


  • Free Cloud-Based E-invoicing
  • Professional Invoice Templates
  • Apps that work with Paypal, Quickbooks & Others
  • Access from Mobile and Tablet
  • E-commerce integration
  • Document uploading
  • Notifications to help you stay up-to-date
  • Customizable Company Profiles
  • Get History Reports of Your Documents
  • Send Free Quotes, POs and Credit Notes
  • List Your Product and Services
  • International Business Directories

Project Management

It's so easy to get overwhelmed with your many projects and every little intricacy that goes into running a business and offering products or services. It's safe to say that you need a Project Management process in place to stay on top of all of your obligations, contractors and clients. Before you get that foreboding feeling and the anxiety that goes along with building a successful business, let's nip that in the bud right now and get you the information that you need to create and manage a Project Management process for your business.

Podio: Podio is a cloud based online Project Management platform that offers a completely free registration with tons of apps and add-ons to help you manage your projects all for up to 5 users. If your team requires the use for over 5 users, there is a Basic plan available at $9.00 per month. Whether you're a web designer, yoga instructor, contractor or run any other service oriented business, Podio will allow you to manage projects, team members, tasks and so much more. You can create a workspace and then projects, thereafter create the tasks that are necessary to complete each project. You can assign the project to yourself or a team member and the same structure works for tasks. With file storage, password folders and deadlines, it will be easy to meet your clients needs according to your contractual obligations, all while staying on top of every single detail. What's more, every morning  you'll get an email with your daily activities and more.

Cool Features

  • Workflows:  The workflows feature enables you to add if-this-then-that logic to Podio apps. 
  • Webforms: Have structured information sent directly to your apps by embedding a Podio webform on your website or by using a Podio hosted form. 
  • Podio Share: Share single app items with anyone, even if they’re not on Podio yet. 
  • Workspaces: connect groups of people, with the Podio apps they use together to organize their work.
  • Activity Streams: Social activity streams reduce time-consuming cc-email threads, increase transparency and boost knowledge sharing. Every workspace in Podio includes an activity stream – displaying the latest activity from the apps in the workspace and status posts from the members of the workspace.
  • Podio tasks: enable you to break down work into simple to-dos.
  • Recurring tasks: For those routine to-dos, for example to create a weekly presentation – recurring tasks will help you make sure it always gets done on time.
  • File Sharing: You can share files anywhere in Podio: as part of status posts, chat messages, attached to tasks or attached to anything you manage with your Podio apps. This adds business context to all of your files – making them part of the bigger picture and not scattered in folders on desktops or separate file sharing services.
  • File storage integrations: Podio integrates with all major file sharing services. For example, designers can manage their projects with Podio and attach hi-res files from Dropbox. Services include: Google Drive, Dropbox, ShareFile, Box, HighTail, and OneDrive.
  • Podio integrates with all major file sharing services – Google Drive, Dropbox, ShareFile, Box, HighTail, and OneDrive.
and much more

Four Important Components

These four components are important and absolutely vital to launching, running, maintaining and managing your business. Whether you're a Solo-Entrepreneur, Small Business or Start-up, it is essential that you organize and set these processes up as early as humanly possible in order to be successful in the long run. Don't put these components off, dig your heels in and get started today.

Best of luck on all of your endeavors-

Casey Marte





Sunday, April 13, 2014

My take on working from home-online and earning a living. How I do it and some helpful tips.

Get Rich Quick Schemes


For years you have seen these "make money from home" advertisements, most of which turn out to be a scam. Lets be honest here, there are hundreds if not thousands of "work from home" opportunities listed on the internet that require anywhere from a small investment to hundreds of dollars in order to get started.

Most of these offers turn out to be a dead end. You invest $29.95 and up to become part of one program or another and this small investment gives you access to "tools" to get you started and so on and so forth. You end up having to upsell to your friends and family and in many cases try and recruit them into your program. If you're not up-selling to your friends and family or work associates and colleagues, you yourself are buying the "product(s)" in order to meet the minimum quota to stay on board.

Pyramid Schemes

I had a friend many years ago call me and tell me to come down to a meeting in Manhattan and if I liked what I heard, she would "sponsor" me to get me on board. As it turned out, it was a Mary Kay meeting and I had to buy into it with ($100.00)! Yes a hundred bucks! That hundred dollars got me a starter kit with samples and order forms, along with catalogs.  My job was then to come to a meeting every single week. I remember thinking "what the hell do I need a "sponsor" for? If I ran a pyramid scheme, I would naturally assume that if I am "sponsoring" people, that it is a clear indication that I believe that they can sell and market my program or products and I would cover the cost of their membership right?  Is it just me or is the term "sponsor" being used very loosely within the Mary Kay program? Sponsor my shmonser.

At the time I thought to myself "because she's my friend, I'll make her look good and sign up", but once I realized they needed me to attend weekly meetings, I outright said "I don't do meetings and I will not be able to attend them, my schedule as a freelancer will most likely not allow it anyway".  My friend understood but suggested that I try to make some of these meetings anyway. They gave me my own email account and store-link online and I then began to get bombarded with emails from the individual sales director or manager (whoever she was) that was the lead on my friends team. They send you those high energy, peppy emails, telling you that such and such did so well this month and such and such reached another level or rank etc. It was all BS to me. There's no way to make money without duping other people in to signing up for this scam business opportunity and having them sell these products or sign up below you and at some point you earn some kind of residual income from this.  I didn't want a pink freaking Cadillac and I certainly didn't feel like selling makeup and cosmetics to my friends, family or colleagues. I hated the idea of selling false promises.

It's Never "Passive" Income

It's not passive income or part-time effort at all. It's on your mind 24-7! You get brainwashed and you're constantly on the hunt for new recruits and constantly trying to sell this product or that product.  I am now seeing programs like this on Facebook and it's sad how popular these MLM scams have grown. In programs like this, if you don't follow through, they criticize you for dropping out and not being a team-player. I used up my cosmetics from my starter kit and gave away a ton of other items that came with it.  I don't want to dump all over Mary Kay, maybe it's because I am more of a tomboy that this program was not for me. Who knows?  Mary Kay's products are not cheap so oftentimes someone will, out of kindness and compassion, order one or two things to help you out and unless that item is magic, they won't be ordering again. I myself liked Avon growing up. You'd order a cheap product, forget about it and then two weeks or so later, it was like a present that you forgot about when that cherry chap stick or midnight magic perfume came to your door. Mary Kay, was not for me.

Another friend knocked on my door with his Amway kit and told me that he would make us rich. He'd made the investment and now all I had to do was invite all of my girlfriends over and get them to buy crap stuff. I whooped out my Mary Kay kit and asked him what the difference was. I told him that I'd been there and tried that and that I couldn't help him because I wasn't going to be feeding a bunch of chicks every weekend to try and sell his products. So, in order for him to make a few bucks, I'd have to spend over a hundred bucks every weekend in order to host some product sales party at my house? I think not. He was disappointed and bummed out, I mean, he did drive over an hour to show me this program on a late Sunday evening, but shoot...he should have called first.

If you like to sell things, then these Mary Kay, Avon, Amway and all of the new ones out now, might be a good way for you to save money on products and also sell them along with your program. There are far cheaper ways to get discounts on products and make money on referrals (I will cover this in a future post). These programs are not for me and if you do a tiny bit of research, you can figure these MLM programs out and find a better and cheaper way to do it. For that hundred buck buy-in, I could set up my own website and spend some google-adwords dollars and sell my own items. If that's something you want to do and don't know how to do, it's pretty simple and you can message me and I will be glad to walk you through it for FREE.  I will do a blog on these very simple steps in the next week or so and you'll have all of the information at your fingertips.

I Work From Home, So Can You!

I work from home and make money all the same and I'm going to tell you how I do it. I choose to invest in myself and market my own skills in order to make a living. I've been doing it for over a decade and the only individuals that benefit are myself and the people that I do business. There is not an entire flock of upper level MLM folks above me that benefit from one penny that I make and there are no folks recruited beneath me that I earn money from, residual or otherwise. I like this formula.  I work with freelance communities online and while you do run in to a lot of competition, if you do it right, you will always have work coming in and you will feel good about the work that you do and every dollar that you earn.

One such community is Odesk.com and depending on your skills, you can earn money with a flexible schedule and keep a client coming back for more.  This won't work for everyone but if you're educated on any level and know how to use the internet, you've got a starting point.  Most people on these online communities offer Secretarial and Administrative Services as well as things such as: SEO Marketing, Graphic Design, Music and Audio Services, Art and Design etc.  If you have any kind of talent, there is a market for you online that you can tap into for less than one of your many MLM investments floating on the net.

For the above mentioned online community, Odesk.com, as it applies to me, here is my rundown-
I provide the following services:

Ghost Writing, Writing, Transcription, Research, Voice Over, Secretarial and Administrative Services etc.

You can pretty much offer any service that you are capable of offering and following through on.  Once you have established a profile with some samples of your work in your portfolio, you can either apply to jobs that are posted or you will receive invitations for work that is available within the categories that you subscribe to. Below is an example of a job that was offered to me


You then follow-up with the offer and click accept or decline (see below):

Am I going to provide 50 articles for $200 (provider's maximum bid)? Probably not because
it's not a reasonable paying gig but if I have nothing on the table, I might bid for those 50 articles 
and ask for an increase. They would either accept my offer or decline. You get the gist of it right?

Here is my list of categories that I subscribe to:



Odesk allows folks to offer a ton of services so there is no need for you to be a writer or offer any other
kind of administrative things like I do. These are some of the categories that you can provide services in:


Odesk charges 10% of the earnings which is really not that bad at all.  You can  always incorporate
that 10% fee in to your bid for each project, that's up to you. There are different levels of membership, currently I do not pay for any additional membership options. I stuck to the number of categories allowed on the basic/free membership. Imagine that! I'm marketing my skills for free and able to earn a living while doing it.

Below are some online communities that allow you to use skills that you already know. I have listed some below.I did a few music related searches for a friend but these communities cover all specialties and fields. Keep in mind that they cover more than just music, these jpegs are for illustration only on the various searches I did with "music" when I was helping a friend get started:

www.freelanced.com (music, artists, writers, painters, graphic etc.) below you will see one job that quoted up to an $8000 payment for a 6-9 minute video promo. I have many friends that can do this in a weeks time.


www.freelancer.com (in the real sample below, you could earn $269 for a transcription of a song)


https://www.elance.com (good for EVERY field, including audio engineering etc)



 (for graphic designers/artists/web designers)

www.peopleperhour.com (very good for video, photo, audio and other specialities etc. If you master music tracks or make beats, they seem to have a ton of opportunities)


http://www.soundclick.com (here you can open your own music store and sell mp3's with a paypal account) this next link tells you how http://www.soundclick.com/docs/support.cfm?site=store#1.1 

There are many legitimate opportunities to work from home for writers, designers, artists, musicians, engineers and many, many more.


I got a gig on freelanced.com within the first month of my membership which was somewhere around $15.00 and I made that investment back within that same month (for ghost writing a blog).

What helps me is that I have a large portfolio and while I didn't know how to put a portfolio together at the beginning, it wasn't that hard. I created projects on my computer and either uploaded them in word, PDF or simply screen-captured them as jpg's.  For my voice over demo; I created it on my computer with audacity.  A voice over demo is pretty easy to create. You need to either create or find music and beats and then lay your voice down, after you've done these two things, you can mix them on audacity, which is free to download. Audacity also makes it easy to cancel out background noise. Shoot, by reading simple instructions and hitting youtube, I became and audacity expert via the web and now offer voice over services online.

It's really simple to get started on your own with these online communities and you can account for every dollar that you spend (in many cases the free/basic memberships will do just fine) and also have great potential to make great earnings if you take the proper steps to set up a good profile with a good portfolio (see below).

I made over $100 in one day, for one project, with one client on elance.com (for research work) (see below)

I have my paypal account attached to elance.com and therefore I withdrew the funds on the same day and then transferred those funds to my paypal debit card. It's very simple. Use what you already know, to make money that you don't already have.  Use your skills and knowledge to make a legitimate living that you can feel good about.



It takes one job to give you good reviews and then before you know it, you're being invited to take part in paying projects that you can either accept or decline.

You can absolutely make money working from home and online but in my opinion you do not need to invest in one program or another. I don't recommend that you invest in any MLM at all and that's just my opinion. Take your $100 and invest it in yourself (or start out with the basic/free memberships).  If you don't think that you have enough skills to try this or you feel that you're rusty, trust me when I tell you that you can do this, some websites offer free memberships and others start at truly  low monthly membership rates. All it takes is one job to make that money back and pay for continuing monthly fees. It's worth it!! I pay $10 for my elance membership and I have made hundreds on that site alone. In all, I spend less than $50 a month with my various web memberships and I obtain work from all of them. The work pays for my memberships, but you can start with just one of these sites.  There is a library the size of the universe on the internet for free that will help you brush up on your skills and with that same token, there are a ton of free online resources that will teach you a skill or two.  Invest your time in  yourself and use those few bucks you have to get yourself in to one or more of these online communities to get real work, for real pay.

I'm a business owner, a blogger, a writer, a researcher, an executive assistant, a transcriptionist and so much more. I am utilizing all of my skills every day to earn a living. I have built websites, worked with SEO Marketing, Started three businesses, helped start-ups and more. Trust in yourself, believe in yourself and you can use what you already know and what  you already have within your means to start your own work-from-home journey.

Good Luck,

Til we meet again







Online Knitting Class
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